Web Design

 

Reasons why websites are important marketing tools

 

Websites are a powerful tool for businesses, giving owners direct control over the message they are trying to deliver to customers.
Below are 10 reasons why websites are important in today’s world.

  • Cheaper and more flexible than print advertising: The Internet is extremely different from print advertising in that space is cheap, your advertisement is accessible for a longer period of time, the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience.

  • Market expansion: The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer with Internet access.*

  • . Diversify revenue streams: A website is not just a medium for representation of a company, it is a form of media from which everybody can acquire information.*

  • . No more turning customers away when it’s time to close shop, putting up a note saying closed for public holiday or leaving an irritating message on an answering service specifying trading hours. Tell them to visit your website for information.

  • Offer convenience: It is far more convenient for a person to research a product on the Internet than it is to get in a car, drive somewhere and ask someone for information on a product.

  •  Add value and satisfaction: Your website can add value in other ways too, by featuring tips, advice and general interest content you can entertain your customers. This also will help them remember you better.

  • Standardize sales performance: By looking at which approaches/pitches worked in the past and those which did not, you can produce the ultimate pitch and use it with your website, so you use it on every customer.

  •  Improve credibility: A website gives you the opportunity to tell potential customers what you are about and why you deserve their trust and confidence.

  • Promote your brick and mortar presence: Getting lost trying to find a place can be frustrating for a potential customer. You can publish a map on your website, which shows directions and landmarks graphically, and the potential customer can print it out and take it along.

  • Growth opportunity: A website serves as a great place to refer potential investors to, to show them what your company is about, what it has achieved and what it can achieve in future.

Type of Website Services:

Static Website:

  • Photos

  • Content

  • Contact Information

  • Basic Web design

    Dynamic Website:

    • Self-editing convenience of website.

    • Advance design.

    • Unlimited pages

    • Inquiry form.

 


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